Ever wonder what strategic creative agencies are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting.
Meta’s Twitter Alternative ‘Barcelona’ is Taking Shape
Have you heard of Barcelona, the Twitter alternative that’s raising eyebrows? This Metaverse-based platform is taking shape, promising a fresh perspective on the future of social media. They’re looking to make it a space for civil conversation and meaningful interactions. Only time will tell if it will be a hit or a flop, but we’re excited to see what they come up with.
Jenny Nguyen used her life savings to open a sports bar in Portland that exclusively broadcasts women’s sports. The bar, called “Sports Bra,” has become a popular destination for women’s sports fans, and it brought in almost $1 million in revenue within eight months of opening. Nguyen hopes to inspire other female entrepreneurs to pursue their passions and break gender barriers in the business world.
You know that whole thing about artificial intelligence taking over the world? Yeah, turns out it’s not quite as scary as we thought. According to this New Yorker article, the hype around AI has been overblown, because machines don’t actually think or learn the way humans do. Instead, they rely on algorithms, data, and rules to make decisions — something the author refers to as “data dignity”. So, we can all relax and stop worrying about the robot uprising…for now.
Brands Are Finding New Meaning in the Existential
Blind consumerism is over — it’s time for brands to embrace the existential — a type of worldview away from the lens of human need. Brands are now connecting with consumers on a deeper level ranging from playful to cerebral. The author shares several examples from Febreze, Ikea, and Patagonia who all have taken this approach successfully. Consider it time for a shakeup; an introspective to consider how to be more accountable.
Why marketers are leaning into attention vs. viewability metrics
In the world of marketing, attention has become more valuable than viewability. Marketers are now more concerned with capturing audience attention rather than simply having their ad viewed. With consumers increasingly multitasking while using multiple devices, marketers are finding that capturing attention is the key to success. This shift in focus is leading to the use of new metrics such as engagement time and scroll depth.
Oatly decided to face bad PR head-on. They’ve launched a website called “F*ck Oatly” to address the criticisms and boycotts against the company. The website aims to have all the negative headlines and criticisms about Oatly in one place and to help their fans (and haters) understand what’s “wrong” with the company. While Oatly is not hiding from the negative moments, they urge visitors to their website for the fun and uplifting benefits of their products. Will it work to promote Oatly’s brand awareness and sentiment?
