This Caught Our Eye | Vol 5
Ever wonder what strategic creative agencies are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting.
The Supreme Court hears a surprisingly difficult case about poop jokes, in Jack Daniel’s v. VIP
The Supreme Court recently took on a case involving poop jokes, Jack Daniel’s, and a VIP dog toy trademark. Despite the seemingly laughable nature of the case, the Supreme Court’s decision has important implications for the protection of intellectual property for brands. But the question on our minds is whether a dog toy would really be confused with a Jack Daniel’s bottle?
WE ❤️NYC (@welovenyc) • Instagram photos and videos
The Instagram account for the new “We Love NYC” campaign has been sharing a lot of content showcasing the diversity and vibrancy of the city. While the account is meant to be a celebration of all things New York — New Yorkers hate it. And we can’t help but notice that the tea is piping hot on this logo and campaign.
11 digitally native retailers at risk of bankruptcy
A recent report suggests that digitally-native retailers like Wayfair and The RealReal face significant risk of bankruptcy due to issues with inventory management, high marketing costs, and a lack of differentiation. In order to help acquire customers, improve fulfillment, and diversify their brand, many have since taken their products offline and opened stores. We’ve got our eyes on how this might impact customer experience in the retail space — especially digital experiences.
Behind the Scenes: Nashville International Airport
Blender, a 3D animation software company, recently partnered with Nashville International Airport to create a new video display. The display features 3D animations of the airport’s landmarks and attractions, showcasing the city’s unique character and culture. We don’t know about you, but we’d love to see one of these in our local San Diego International Airport.
4 promising use cases for generative AI in content marketing
Generative AI technology has the potential to revolutionize content marketing. This technology can be used to create personalized and engaging content at scale, making it a valuable tool for businesses looking to improve their marketing strategies. Our team has used ChatGPT, Shutterstock’s AI image generator, and Midjourney to inspire new levels of creativity. We’re excited to see where our team and our industry take it.
