We armed Microsoft with

the right tools to connect

with small business owners.

Microsoft logo

Retail innovation
for small business owners.

Running a business isn’t easy. Doing it alone is nearly impossible. The right partner makes all the difference, and Microsoft was eager to fulfill this role for entrepreneurs in need of IT solutions and support. But first, the tech giant needed to get small business owners at retail to consider Microsoft as the essential end-to-end partner for success.

EFM developed Small Business at Work, a cross-branded program that empowered big-box retailers to sell in the Microsoft ecosystem with small business owners. Designed to be easily co-branded and installed in any store location. Informed by insights into key pain points and purchase drivers. Tailored to speak directly to the passion of entrepreneurs. Small Business at Work positioned Microsoft as the partner with the products, expertise, and flexible ecosystem for small business growth.


Customer & Market Intelligence, Persona Development, Campaign Development Messaging & Content Strategy, Retail Harmony, Store-in-store Design, Print Creative Digital Assets

EFM built a comprehensive toolkit that included in-store display activations, printed brochures, and more—everything retailers would need to educate shoppers, and ultimately, close more sales.

Setting retailers up
for success.

Continuing the
user journey online.

To engage shoppers beyond brick and mortar, EFM produced landing pages, marketing emails, and display ads that could be co-branded and deployed with minimal retailer effort.