Design Element Matrix Triangle in Lavender.

We covered all angles

to get the perfect shot.

Sony logo

A whole new side to Digital Paper.

Sony needed a way to show off its revamped Digital Paper in action. After all, when the goal is getting professionals to rethink how they create and handle documents, seeing is believing. Teaming up with key stakeholders on the brand and retail side, EFM executed a full-scale photoshoot with this unique product at the center of it all. From planning, to shooting on location, down to post-production, we produced an extended library of imagery and video assets—everything Sony would need to make Digital Paper shine on any stage across all formats.


Channel Strategy, Web & Digital Design, Content & Messaging, Photography & Video, Digital Assets, Video & Motion, Shoot Direction

Working closely with the client, we mapped out where and how imagery would be used as well as the specific needs of each execution and platform. This channel strategy provided a complete list of mandatories for our creative team to prepare an exhaustive shoot plan. Every location, scenario, and angle, along with talent, equipment, and logistical needs—all laid out to make the most of our schedule. This set the shoot up for success well before the very first shutter click.

Planning for every detail.

Design Element Matrix Triangle

Executing from start to finish.

EFM managed every aspect of the shoot, overseeing everything including location scouting, casting, wardrobe, pre-production, and even final retouches. In the end, we delivered a diverse collection of imagery ranging from lifestyle shots featuring professionals and students, to hero photography of the product in-situ.