We made Sony alpha
shine through the power
of user-generated content.
Reimagining
Sony digital cameras—beloved by amateur photographers and professionals alike for their image quality and easy use, —faced a challenge. They had a great story to tell, but struggled to do it effectively despite the treasure trove of high-quality content created with Sony’s alpha camera range. Tasked to solve this conundrum, Experiences For Mankind needed to find new ways to engage and inspire to photographers online.
Services
Customer Strategy, Marketing Strategy, Content Planning, Information Architecture, UX Strategy, Prototyping, UI Design, Copywriting, Front-end Development, Back-end Development, Security Mitigation, Product & Event Launches, Ongoing Maintenance, Analytics Reporting
Artisan content brings richer Sony alpha experiences.
Our team started with a clear realization—People who buy DSLR cameras want to shoot like the pros. This requires understanding how professional photographers achieve their shots. Enter Sony Artisans, a group of world-renowned photographers. We saw a chance to use their expertise to help Sony alpha users move from beginners to experts. By integrating Sony Artisan content into a user-focused website, we could inspire audiences to take their creativity to the next level.
Artisan content brings richer Sony alpha experiences.
Our team started with a clear realization—People who buy DSLR cameras want to shoot like the pros. This requires understanding how professional photographers achieve their shots. Enter Sony Artisans, a group of world-renowned photographers. We saw a chance to use their expertise to help Sony alpha users move from beginners to experts. By integrating Sony Artisan content into a user-focused website, we could inspire audiences to take their creativity to the next level.
From scattered advice to cohesive community.
Sony Artisans were producing a wealth of diverse, high-quality photography and sharing the techniques they used to capture those shots. Many also wrote articles with shooting tips, gear suggestions, and travel commentary. However, much of this valuable content was scattered across various Artisan websites, blogs, and social media profiles. By gathering all this outstanding material in one place, we shared captivating stories and inspired audiences everywhere.
From scattered advice to cohesive community.
Sony Artisans were producing a wealth of diverse, high-quality photography and sharing the techniques they used to capture those shots. Many also wrote articles with shooting tips, gear suggestions, and travel commentary. However, much of this valuable content was scattered across various Artisan websites, blogs, and social media profiles. By gathering all this outstanding material in one place, we shared captivating stories and inspired audiences everywhere.
Fostering a diverse community of diverse inspiration.
We launched Sony alpha Universe, the first digital community of its kind. This gave Sony users a space to find inspiration, learn new skills, and keep up with the latest product offerings. We curated Sony Artisan content, such as photography, product stories, and shooting tips, along with images from Sony users worldwide. The result was a shared platform for artisans, hobbyists, and amateurs to engage as a united photography community.
Fostering a diverse community of diverse inspiration.
We launched Sony alpha Universe, the first digital community of its kind. This gave Sony users a space to find inspiration, learn new skills, and keep up with the latest product offerings. We curated Sony Artisan content, such as photography, product stories, and shooting tips, along with images from Sony users worldwide. The result was a shared platform for artisans, hobbyists, and amateurs to engage as a united photography community.
Constantly growing with no end in sight.
Sony alpha Universe quickly outpaced its initial scope as a niche photography community. The site—designed with flexibility and scalability in mind—attracted over 150,000 unique visitors per month. It soon became a key touchpoint for Sony initiatives and go-to hub for Sony users. With the addition of new landing pages for live-streaming, industry expos, and global events, plus a robust editorial calendar for fresh content, Sony alpha Universe became the first place photographers look for product updates, news, event listings, and all the inspiration they need.
Constantly growing with no end in sight.
Sony alpha Universe quickly outpaced its initial scope as a niche photography community. The site—designed with flexibility and scalability in mind—attracted over 150,000 unique visitors per month. It soon became a key touchpoint for Sony initiatives and go-to hub for Sony users. With the addition of new landing pages for live-streaming, industry expos, and global events, plus a robust editorial calendar for fresh content, Sony alpha Universe became the first place photographers look for product updates, news, event listings, and all the inspiration they need.
Results
110k unique monthly users
2 min average time on site
30 countries reached
