We focused
the lens on
Shutterstock’s
brand
As Shutterstock, renowned for their stock imagery, video, audio, and 3D assets, entered a dynamic growth phase marked by acquisitions like GIPHY, they aimed to delve deeper into AI creative and metadata. As new opportunities emerged and the need to boost brand awareness became evident, Shutterstock realized they were at a crucial turning point. They knew they needed some expert guidance. So, they partnered with Experiences For Mankind to tap into their team’s potential, define their brand vision, and pave the way forward.
Services
Program Consultancy, Research, Co-creation Workshops, Social Listening, Marketing Strategy, Product Strategy, Brand Planning & Strategy, Product Mapping, Brand Platform, Brand Roadmap & Messaging Frameworks.
Creating clarity through workshopping.
Our team jumped in head-first, organizing a dynamic full-day virtual workshop with key stakeholders at Shutterstock. Armed with a Miro board for real-time collaboration, we crafted a series of engaging sessions, each designed to bring Shutterstock’s brand aspirations into sharper focus.
We encouraged them to share their candid thoughts about the current state of the company. Their these insights helped us identify internal challenges and spot branding issues that needed fixing. By the end of the day, we had a clear vision of where they aspired to take Shutterstock.
Our team jumped in head-first, organizing a dynamic full-day virtual workshop with key stakeholders at Shutterstock. Armed with a Miro board for real-time collaboration, we crafted a series of engaging sessions, each designed to bring Shutterstock’s brand aspirations into sharper focus.
We encouraged them to share their candid thoughts about the current state of the company. Their these insights helped us identify internal challenges and spot branding issues that needed fixing. By the end of the day, we had a clear vision of where they aspired to take Shutterstock.
Creating clarity through workshopping.
Tailoring Shutterstock’s brand blueprint.
Equipped with these insights, we set to work. Our team established a mix of short-term and long-term brand goals and delivered a revised brand story, all tailored to resonate with their audience. We drew up a roadmap, a sort of treasure map, if you will, to guide them through initiatives ranging from awareness campaigns to foundational brand work and new internal processes.
We also delivered a competitive vision and mission analysis to help them understand their unique position in the market. We shed light on their audience, revealing who they were speaking to and what problems they could solve for them.
Along with long-term strategies, we suggested short-term wins to continue the momentum. These included improvements in their onboarding process and day-to-day processes, considering the influx of new hires.
Paving Shutterstock’s path.
Our collaboration with Shutterstock proved immensely successful. Our workshop and strategic roadmap provided the tools they needed to swiftly set things in motion, including the seamless onboarding of their new Chief Marketing Officer and Creative Director. With a clear trajectory established, Shutterstock wasted no time in initiating the new processes they had long envisioned. As we observed Shutterstock’s momentum, it was clear that this would be the beginning of a prolific new partnership.
Results
“You have added value to our team and helped us start building a vision for our future. We greatly appreciate your expertise, agility, preparation, transparency, and the kindness with which you operate, and that is what I respect about EFM.”
–VP of Marketing
