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Blurring the line between in-store and out-of-store experiences. When it comes to branding a company that reaches audiences across the world through multiple channels, consistency is key. We made sure that no matter how consumers interacted with Sony, they were exposed to one compelling message.


Blurring the line between in-store and out-of-store experiences. When it comes to branding a company that reaches audiences across the world through multiple channels, consistency is key. We made sure that no matter how consumers interacted with Sony, they were exposed to one compelling message.