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Work | Mirage | brand

Brand


The original trendsetter on the strip, The Mirage continues to reimagine the Vegas experience, but was often overlooked by a new generation of travelers. To amplify the resort's wonder for diverse sets of audiences, we invited visitors to, "Dream With Your Eyes Open," weaving the idea through everything we craft online, offline and on-property. So whether we're speaking to employees in the hallways, guests on their devices, or people just starting to plan their getaway, The Mirage stands out as the resort that continues to lead Las Vegas.