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Work | Mirage | hotel


For as groundbreaking as The Mirage had been in transforming the Strip, its efforts to reach audiences outside Vegas remained fairly traditional. We made digital the resort's primary focus, developing and managing tools that allow the brand to target and track core audiences, from families to adventurers to couples. Today, we continue tapping into insights to formulate new ways we can give audiences a glimpse into their dream escape, and drive more bookings every year.