Remember “The Dress That Broke the Internet”? The one that tore friends apart, drove marriages into the ground, and made us all question our sanity?


When EFM senior designer Terri Mitchell wore it to our Halloween party last week, she set social media ablaze once again. A photo of her costume took off like wildfire and reignited the age-old #TheDress debate, garnering over 2 million views – and just as many arguments – in a matter of hours. It was posted on Imgur by one of Terri’s Facebook friends, and by that same evening it was trending at #1 on Reddit’s r/funny. It’s been posted on UNILAD’s Facebook page, where it has more than 169,799 likes and almost 7,000 shares. It was even picked up by an Australian news outlet that claimed that the mystery had finally been solved.


But we have a confession to make: Terri’s viral photo isn’t what it seems. So it’s time to get to the bottom of things. Again.



There you have it: #TheTruth about #TheDress, once and for all.



But if it makes you feel any better, this study reveals a scientific explanation for why some of us see blue and black while others see white and gold. So you can finally stop racking your brain, reconcile with your Facebook friends, and move on to the next viral meme.