For the third year in a row, I’m back in my office with an overwhelming number of vibrant thoughts from Dent. At the moment, they’re not quite connecting — more like colliding — their way to new perspectives which will influence myself and the agency for the rest of the year. It's part of the Dent power, as anyone who has attended knows. The post-Dent effect is equally as powerful as the event itself. I want to share a few takeaways that are indeed as random as the collisions I’m experiencing myself.
“When things are abnormal, it reveals the assumptions.” — Ani Liu
We all have a moment of “aha”. But rarely do you have a constant 30-minutes worth of “aha’s”. Ani’s presentation on Design Fiction was 30-minutes of aha’s that are still resonating. Ideas like… we shape our tools, which then shape us; we can use design to answer any question; we have decided what it means to be human; there is no such thing as neutral design; and finally, how fiction informs fact. How Ani has pushed the edge of Design Thinking is inspiring and built a new edge of my own understanding.
Story runs deeper than pages.
“Storytelling” as a concept has become a go-to for the marketing communities. So much so that it has lost its meaning, a disappointing realization considering story can be a powerful tool. I've been reminded there are more uses than marketing strategy. Frame challenges with story. Frame presentations with story. And finally, what story are you framing about your own journey? Reflect if it may be more worthwhile to have an honest, imperfect version.
The power of understanding flow.
The importance of harnessing flow was a consistent theme from several presenters — from chef, to VR leader, to technologists. It impacts every facet of experience. Especially on the human level, this state is needed to reach a deeper sequence of mental energy that we simply don’t harness enough. I’m still diving into the concept, but Denter Crystal has spent years with the subject — exploring it more in the VR space.
Re-framing with Six Hats of Thinking.
I jumped quickly into a thoughtful conversation with Denter Zach whose current work brings innovation into companies. Hearing his take on the Six Hats of Thinking sparked a new way to re-frame creative discussions. Using the principles of color to represent a perspective, it allows you to switch (or help someone switch) feedback loops quickly. I happily realized this will have major impact on process improvements for the year, as well as inform my personal reflection on Design Thinking.
The inevitability of change.
I’m cataloging “change” for selfish reasons. 2017 will be a significant year of change for me and I must remember a few key sparks.
Open community is beautiful.
This is the beauty of Dent that you really need to be engrossed in to understand. For four days straight, there are open hearts to share and receive. No matter what your background is, no matter what your title is, there is something to share among us from a personal or professional level. Open community can’t be forced but only given the ability to thrive. Once you experience it, though, you will forever crave more. You will aspire to build your own. You will realize the simplicity of shared empathy among humans.
Making a dent means you forgot what it was like before the dent.
- Shaherose Charania
Interested in attending Dent 2018? It’s moving to Napa Valley in February 2018 for the first time in the conference’s history! Once you learn about Dent, feel free to contact me with any attendee questions. As long as you know you’re an open book ready for editing, you will enjoy the experience.