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Articles categorized in "Insights"


  • Should marketers be fighting online privacy?

    Recently, Washington officially nixed rules that would have required ISPs to seek permission before selling customers' browsi...

  • Unpacking Dent 2017

    For the third year in a row, I’m back in my office with an overwhelming number of vibrant thoughts from Dent. At the moment,...

  • How To Be Heard On Social

    Have something to say? Social media can put the word out. Obvious, right? But getting in front of the right people isn’t so ...

  • When It Comes to Creative, Quality Matters

    Some of us at EFM still remember when the internet was uncharted marketing territory. Back when the clear majority of advertising ...

  • Plan Your Video Shoot Like a Photo Shoot

    Think back to your last photo shoot. You probably got five solid photos out of it. Maybe, even ten. Either way, you ended up with ...