Point Blank, content marketing can help grow your business in many different ways. This is funny because content marketing was a trend 5 years ago and it remains one today. What some might fail to realize is that content is not just about increasing words or pictures on a page - it is about defining your brand and brining it to life on a variety of platforms. And now - if a brand does it right - they are rewarded with higher indexing within search results, social media results and mobile relevance.
When it comes to search and how a proper content strategy can aide your brand - there are really only a few scenarios - the haves, the lost souls and the have nots:
- The Haves - These are brands that have taken the time to develop a holistic content strategy (on-line, offline, social, mobile, search), and socialized it for internal sign off. Finally they EXECUTE it and in a timely manner too!
- The Lost Souls - These are companies that jump on the wagon to just go through the motions of writing posts, without really knowing why, or having clearly defined goals
- The Have Nots: Those companies that fail to see the benefits of a content-rich website rather than a virtual static brochure
This infographic from Neil Patel helps to further illustrate the point, because it focuses on one clear benefit: Content marketing can help improve your search engine rankings.
Content Marketing Infographic via Neil Patel
Here are the key takeaways:
- Companies with blogs generate 97% more leads - so start blogging and blogging often
- 61% of consumers say they feel better about a company with a blog - it reveals an authentic, not marketed side of your business
- Interesting content is one of the main reasons consumers follow brands online - it takes a village - so open up the doors and let people in!
But, can content marketing directly improve search rankings?
- Websites with blogs have 434% more indexed pages
- The average top page on Google contains between 2032 and 2494 words
- Content rich websites generate 97% more links